YouTube

Consulted on UX and product strategy for SMB ad tools—implementing design systems, refining flows, and boosting conversion.

Website hero banner showing a smiling caregiver with an elderly woman and a mobile app interface to the right
Three smartphone screens showing the YouTube app with video thumbnails and a red play button.
Bright café interior with teal walls, hanging lights, and a website-style overlay with profile pins and text.
Website landing page mockup with laptop analytics dashboard and a tablet showing a video scene